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2017 World Judges
Aisling MacRunnels, Chief Marketing officer - Synack (Redwood City, California, USA)

Dynamic Product & Marketing Executive with a huge passion for defining, creating and bringing great products to market. Expert if leveraging viral low touch and high touch channels as needed . An executive who knows how to balance analytics and emotional intelligence. Always able to find the "human" in the product strategy. Driven to understand specific audiences to create the best possible product, marketing and demand generation strategy to address those needs. Proven track record of making things happen. Strong, pragmatic leader who knows how to hire the right people for the task in hand and thrives by empowering her team, celebrating wins and learning from mistakes. Business beliefs: Tough problems are the most fun to solve. There are many right answers - pick one (using data and gut) and execute. Role of strong product marketing is becoming more and more critical as the zero point of influence grows in importance in the sales cycle and the CMO is directly accountable to an increasing percentage of revenue. It's no longer just bifurcated as B2B and B2C. Now the B2U (user) increases the complexity and demands a higher standard of marketing than ever before.

Kate Talbot, Director - Klick (Santa Monica, California, USA)

I’m a global, award winning PR and digital comms specialist with a career spanning over a decade across the US, UK and Australia. I use my global experience to bring fresh thinking and insightful training sessions to the people and brands I work with. I’m based in the US (originally British) because I'm one of the few that qualifies for an extraordinary ability visa in PR (O1-A). I mentor young professionals through the Alliance of Women in Media because I care about nurturing talent and building a positive industry perception.

I am the communications director at Klick in LA and have been in this role (my position is one level under the founder of this agency). An expert in strategic thinking, crisis and issues management and creative development, I’m well practiced in working on integrated marketing initiatives across advertising, digital, media, experiential and social. Integration and a wider approach to creative thinking beyond traditional PR, has been an integral part of my career at Klick, helping me to deliver engaging and cutting edge campaigns for clients. I split my time between fostering new client relationships, leading all of the business’ accounts and helping junior staff develop in to leaders and award winners themselves.

Erika Sosa, Brand Marketing Specialist - Girl Scouts of the USA (New York City, New York USA)

Erika Sosa believes in the power of every girl to take the lead and make a difference in today’s world. Erika works at Girl Scouts of the USA as a brand marketing manager. She leads the Program and Learning Team for G.I.R.L. 2017, an event that GSUSA is hosting and poised to be the largest girl-led conference in the world. Prior to her current role, Erika served as GSUSA’s communications and digital media specialist and, before that, communications coordinator. Previous to GSUSA, she was a social media intern at Bixbee. Erika holds a bachelor’s degree in communications from Rider University.

Dena Vassallo, Director of Business Development and Innovation - PPR (Professional Public Relations) a WPP Company (Sydney, New South Wales, Australia)

Dena Vassallo is the Director of Business Development and Innovation at PPR Australia/NZ. Her national responsibilities are underpinned by 15 years of international experience. Dena brings unique perspectives to PPR and the Australasian senior management team. In the last six years, Dena has started and ran the South Australian office for PPR, was Acting General Manager of PPR Melbourne, and held national roles in digital and social media as well as innovation and integration. Formerly, Dena was vice president of Consumer Brands in Edelman’s Chicago USA and Vice President at Hunter PR in New York City.

Samah Akl, Group PR & Marketing Manager - Nasir Bin Abdullah & Sons (Doha, Qatar)

7 Years’ experience in PR & Marketing field •9 years’ experience in Marketing & Business Development at GSK - multinational company •Experienced in Banquet & Events Management at Hotels & QMDI •HR well experienced by recruiting committees& assessment centers & holding HRM Diploma •Capable of handling revenue yielding tactics •Efficient editor for media & publicity - Arabic/English essays •Creative in saving budget strategy & tactics •Expert in Marketing strategy through CSR "corporate social responsibility"

Julie Tangen, Vice President and General Manager - Kulesa Faul, Inc. (San Mateo, California, USA)

With nearly 20 years of experience at Kulesa Faul, Julie Tangen has played an ongoing role in gaining awareness and market share for her enterprise technology clients. She is a mentor, writer, and strategist with an expertise in developing creative strategies for social media campaigns, product launches, and executive visibility programs. Julie works closely with some of the most influential bloggers, thought leaders, analysts and reporters in the industry, forging relationships that result in high profile coverage for her clients.

Ksenia Coffman, Director of communications - Airtight Networks (Mountain View, California, USA)

Effective, goal-oriented marketing professional with 15 years of experience in high-technology field. Strong analytical, project management, and collaborative skills, combined with the ability to execute independently or as part of a team. My articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order,,, Security Distributing & Marketing, and Communications News.

Pamela Clark, Founder/Executive Director - New Heights Educational Group (Defiance, Ohio, USA)

Since 2002, Pamela Clark has been advocating for and assisting families with their educational needs. She lead a NW Ohio Consortium for a Ohio charter school for 4 years and then on June 1, 2006 New Heights Educational Group (NHEG) was formed. Clark has focused her attention on the special needs population and the transformation of the education system. She has endeavored tirelessly to provide services that build the knowledge and self esteem of students. She believes that education should be tailored to the students’ interests and strengths. NHEG and Pamela Clark has won numerous, national and international awards.

Adriena Daunt, Public Relations Manager - The Americas - Tourism New Zealand)

A senior PR and marketing strategist with 15 years of tourism industry experience, both in-house and agency. Experienced in leading teams, results-oriented with an excellent network of international contacts and a global understanding of the tourism sector.

For the past 7 years, led the PR team at Tourism New Zealand promoting New Zealand as a visitor destination to the Americas. Prior to this, held managerial positions in-house with One&Only Resorts and consumer PR agencies globally.

Ioana Serban, Global Marketing and Business Development Manager - Computaris (Bucharest, Romania)

I'm an international marketing manager with 10+ years of experience in B2B international marketing and business development, focusing on the tech industry. I am managing global marketing for a UK based IT professional services company and I entertain myself with diverse strategic projects as freelancer, thus expanding my skills and keeping the pace with the latest global marketing trends. 

Colleagues and collaborators know me as a proactive person, always striving to leverage all existing assets, implement best-fit projects and suggest improvement ideas to deliver best results under given circumstances and generate business benefits. 

Specialties: strategic marketing, go-to-market, effective lead generation programs, branding and identity, communication strategy, digital marketing, content creation (whitepapers, articles, corporate presentations, PRs, corporate movies scripts, webinars scripts, corporate presentations, etc), CRM, marketing automation (Hubspot), employer branding, event management, E2E virtual events planning.

Fatemah Al-Shatti, Environmental Adviser - Kuwait Petroleum Corporation (Kuwait)

Dr. Fatima. Hussain. Al-Shatti has more than of 25 years of experience, worked in different for the government of Kuwait such as, Kuwait Public Authority of Environment (KEPA), worked with US armies in helping them understanding the Kuwaiti laws for handling their Hazardous Waste according to the international Conventions (Basel), worked with privet sector,(petrochemical industries, Equate). Now working with Kuwait Petroleum Corporation as an Environmental Consultant, The major areas of work involved HSE management, reviewing projects (Environmental Impact Assessment) and working with strategy, developing Environmental Policies, waste management, Oil Spill, assessment, HAZOPs, environmental management systems, HSE audits, develop and worked in the KPC sustainable report, CSR. For KEPA, Environmental Law review, KEPA and Member with national committee for OZNE, and member with international committee with Untied Nation COTC with distraction technology, representing the area. Working with Kuwait Petroleum Cooperation, as Environmental & Oil Spill Manager, and Adviser, developed and Environmental Management system and member in reviewing committee for the HSE management system, Headed a national and International HSSE Conference, Worked with KPC since 1999 as secondment from Equate to help in stablishing the HSE management system, form 2004 until now become KPC employee, as a manager for Environment and Adviser Fatima obtained her Environmental Degree from USA, Privet University Evansville, Indiana in 1986 and a Waste Management from IHE Holland in 199, and PhD in the Effect of Volatile Organic Compound in Health and Environment (VOCs), from University of Salford UK 2003.